There are about 1.94 billion monthly active Facebook users worldwide, while Instagram boasts of more than 700 million users, and Twitter continues its position of strength in its niche with more than 313 million users. If those numbers aren't scary/impressive (scary impressive?), the results of a study made by influencer marketing agency Mediakix are downright startling. Mediakix calculated that an average person would spend a total of five years and four months of their whole lives using social media - way ahead of eating/drinking (three years and five months), grooming (one year and 10 months), and actual socializing (1 year, 3 months). Social media usage came only behind watching TV (seven years and eight months). This can be troubling especially now that scientists have recently confirmed 'brain plasticity' - that our brains are malleable: they can relearn, remodel, and rewire themselves. With such a huge block of our lives spent on social media, it is undeniable that ...
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